Welcome to this blog post on how to grow on TikTok in 2021. My name is Carina and I just hit one million followers on TikTok. I’m super excited to share my TikTok growth wisdom with you today. I myself had an extremely viral video last year (check out my Youtube video here). I grew from 700 followers to 250,000 overnight. And I want to share with you today how to keep getting those viral videos and how to keep growing your account, because getting one viral video anybody can do, but then building up on that and consistently delivering high-quality videos that will convert into followers is the real challenge.
7 tips on how to grow on TikTok
Today I’m going to give you my best TikTok growth tips in order for you to grow your account as well. So let’s get started.
It’s a numbers game
Post often and post regularly. The more you post, the more and the higher the chances of your video going viral. I post between one to three times a day. I know that sounds like a lot- which it actually is, but if you want to become serious about growing on TikTok you definitely have to deliver content constantly.
Consistency is the key. So don’t just post one video, then nothing for four days, and then another video. That wont be enough. You definitely need a lot of videos in order to get higher chances of one of them going viral. So I recommend at least posting one video a day. Obviously that should also be well thought out content and not just any random video.
Cater to your audience
Don’t just recycle content you use for Instagram or for a different platform, and repost it on TikTok. It most certainly won’t work.
TikTok doesn’t like high polished, edited content. It doesn’t like the selfie view that Instagram stories will usually have. So you really have to produce content specifically for TikTok. That’s really important. You also have to understand the creativity of TikTok. TikTok works very different than Instagram or YouTube does. So on TikTok it’s important that it’s real and spontaneous content. It has to be unedited, unfiltered, quick, fast or entertaining. Don’t just use something you created for another platform and recycle it on TikTok, hoping it will go to go viral.
Provide value
Good content is king. I think that goes for any content on any social media channel out there. It has to be beneficial for the viewer somehow. You either have to provide information, entertainment, education, or deliver some kind of other value. So before creating a video think of the main message you want to deliver and what it should provoke in the viewer.
Use trends, but don’t copy
When you want to know how to grow on TikTok you should definitely use trends. Trends are a great way for your videos to be super pushed and searched for on TikTok. But don’t just take a trend and straight up copy it. Don’t just copy and paste something that somebody else has already done. That rarely ever works. It is good to use video trends or the trendy music, but always with your own twist.
Get creative, take the trend, twist it a little bit, and then make something even more awesome out of it. When making any kind of video, make it short and sweet. People on TikTok don’t have a long attention span. If the first one, two, three seconds, seconds, of your video are not catching you will lose that viewer. So definitely make sure that especially the beginning of your video you show something captivating. The longer somebody is going to watch your video the higher are the chances of it going viral.
Call to action
Also, make sure to include some kind of call to action, because the higher engagement you get in the beginning, when you post a video, the more it will go up to more people and more people. That’s how the algorithm works, actually. A little detour here. So when you post a video, it’s going to be shown to a small audience, a small circle of people, and if they interact and engage with your video, TikTok will show it to more people. And if they interact, they will show it to more people. And that’s how your video keeps growing and growing.
So you need to make sure that in the beginning, your followers are interacting with your video in order for it to grow faster and faster. You can add a call to action in the caption but also at the end of your video.
Behind-the-scenes content
People love behind-the-scenes content. So if you film a video, put up a second camera and just film what you’re doing and then cut a video with it and make a making of video. I can guarantee you it’s going to go really well, sometimes even better than the actual video. It has happened to me so many times before.
Here is one example of the behind-the-scenes video performing better than the actual video itself.
People just want to see how the video is made and what the behind-the-scenes situation looks like.
Content editing
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Explore different styles
Last but not least, you just have to try a lot of different things until you find that one thing that works for your account. Don’t get discouraged by the first couple of videos completely flopping. For example, I have a million followers right now and sometimes I have videos that get barely 10,000 views.
Each video fights for itself. It doesn’t mean if you have a certain amount of followers that every video is going to go viral. Because still every single video you put out there needs to be amazing and good for people to interact with to make it go viral. So it’s a struggle every single time. So it really is necessary to put work and effort as well as planning into your videos, and then I’m sure something amazing will come out.
Don’t be shy to try different things, everything from cooking to travel content, to voiceovers, to vlog style. You can make TikTok anything you would want it to be. It doesn’t necessarily have to be lip syncing and dancing. So just play around with the app and have fun! I really hope this blog post on how to grow on TikTok was helpful and I wish you the best of luck.
Also if you want this blog post in video, check it out on my Youtube channel:
If you are also interested in learning more about Instagram growth you should take a look at these blog posts:
xoxo,
Carina