How to become a food blogger in 2020

How to become a successful food blogger

Ever wondered how to become a food blogger in 2020? Then let me give you a quick rundown of food blogging 101 and explain what it takes in order to start a food blog! I will be giving you many helpful tips and share some important insights of how to get started in the blogging sphere with you. 

What fuels you with passion?

Make sure to find a topic or niche that you are really passionate about. I am a fitness food blogger and since I have started my blog I did not have one day where I couldn’t think of a recipe I wanted to make. The ideas just keep coming and I could be in the kitchen everyday whipping up my next low carb or keto creation. I just have so much love and interest in what I do that the ideas keep coming. So, my tip for you is to really pick a topic that you know won’t get dull and boring after making 30 recipes. If you think you should be a vegan foodie because vegan food is trendy right now, but don’t eat vegan yourself or find it that interesting because you would rather eat juicy burgers and cheesy fries you will soon run out of motivation. 

How to become a food blogger

Setting you up for success

After having defined your niche and blogging topic you can start to set up your blog and Instagram account. These two platforms are the most important right now in my opinion. I get most partnerships over Instagram, a lot of them also requesting a package deal of a blog post and Instagram posting in combination. 

For my website I use WordPress. This can be a bit challenging at first, but after a couple of hours you will get the hang of it. It lets you do much more than other sides with easier user interfaces like jimdo or wix. 

Regarding Instagram I recommend you open a business profile because this will give you much more access to interesting statistic. Also make sure your account is set to public and to to private! Start learning about how to grow on Instagram with my 10 top tips. You might also enjoy this YouTube video explaining some growth tips. 

how to start a food blog

The right equipment for a food blogger

In order to take photos I really recommend you to get a DSLR camera. I shoot with a Nikon D750 which is great because of its speed and easy handling. If you are just starting out I recommend the D7500 with a 50mm 1.8 lens. Right now I am shooting with a 35mm 1.8 lens that takes beautiful photos as well. 

Besides camera equipment it is important to have a nice setup for your photos. It makes sense to get a backdrop paper or a big marble platter you can use for shooting. Gather some nice kitchen towels, cutlery, glasses, dishes and other fun deco items. 

I have an amazing blog post on „basic food blogging equipment“ that you should definitely have a look. It shows you the absolute basics you should acquire as a food blogger. 

Basic Food Blogging Equipment-2

Food Styling

What can really set you apart from hobby bloggers is the way you style your food. Anyone can make a cake and take a photo of it. But to really draw attention to the shot you should master some basic skills of food styling. Decoration can make all the difference. Experiment with flowers, sprinkles, berries and so on to really add details and layers of interest to your photos. 

Here are two blog posts you simply need to check out: 

low carb protein cake

Useful tools for a food blogger

There are some tools that make your life a lot easier when it comes to scheduling posts or designing layouts for your Pinterest. My favorite tools that I use all the time are: Canva, UNUM, Unfold, Lightroom, Hype Type, Mailerlite and Hyperlapse. 

  • With Canva you can design all kinds of awesome layouts. I use it to make my Youtube headers, Infographics and invitations and Pinterest graphics.
  • UNUM I use for scheduling my posts and planning my gallery. It is very useful to see how your future feed will look like! 
  • I edit all my photos in Lightroom. This tool literally makes all the difference and you should invest your money in it. 
  • Hypetype, Hyperlapse and Unfold are great tools to pimp your Instastory 
  • Mailerlite: this is my email marketing provider which I use to create email lists 

There is another awesome blog post about this topic here

food blogger tools

Putting in the hours

Many people don’t see the work that goes behind producing high quality food pics and engaging posts on Instagram and our blogs. There are countless hours invested in the kitchen, preparing the dishes, the set, shooting the photo, editing it, writing amazing copy for the blog posts, putting the recipe together and then promoting the whole thing on our social channels. If you really want to become a food blogger you need to know that you also have to put in the effort and hours to make this successful! 

Food Blog Tips for Instagram Growth

To sum it up I am sharing with you my personal story of how I became I food blogger: 

If you want to stay up-to-date with all my food blogging tips you can sign up for my food blogging email list. I will be sending you a bundle of my best food blogging tips and tricks straight to your inbox <3 

I also have a full fletched food blogging online course that will teach you everything you need to know in order to become a food blogger and start getting your first company cooperations. Click here for more infos. 

Course for food bloggers

xoxo,

 

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Basic Food Blogging Equipment – what you need as a food blogger

Food Blogging Equipment

In today’s blog post I want to give you an overview over the basic food blogging equipment you need in order to start out as a food blogger. 

At first, beginning a food blog can be quite a big and daunting task at first. You have this big vision of taking awesome food pics and sharing your wonderful recipes? However, you are unsure of the equipment you need? Then look no further! In this blog post I have summarized all the basic things you need in order to start taking amazing pictures of your recipes. Food photography hacks included! 

We will look at topics like camera equipment, props, kitchenware and decoration items. I will only mention the essential food blogging equipment. Everything you need in order to start out. Nothing super fancy or advanced – just the basics to get you startet. 

How to photograph for your food blog

First things first. Let’s talk about camera equipment. When you are just starting out you might want to take photos with your camera. That is okay for the beginning. Most phone cameras have a „depth of field“ or „portrait“ mode already. Try using these as it will make the background blurry, which will look more professional. 

However, if you want to become serious about your food photography you should consider switching to a DSLR camera. It made all the difference for me and was a real game changer! For over three years I have been shooting with Nikon already and can highly recommend their cameras. Currently I am working with the Nikon D7500 which is a great camera also for beginners. Regarding the lens I am using a 35mm 1.8 lens. I like this lens because you can be pretty close to your dish and get a very nice blurry background. 

Here are some food photography tips for beginners: 

  • Shoot with natural, diffuse light
  • Using a flash for food photography is something I would not recommend as it distorts the colors in the picture.
  • Shoot on automatic mode until you become comfortable trying the manual mode
  • Use a portrait lens to get a nice bouquet effect
  • Invest in a reflector and tripod – this is the reflector and tripod that I am using

Food Blogging Camera equipment

Food Blogging Props

You will want to acquire a little selection of different kitchenware. Buy some nice plates, bowls, platters, forks, knifes, glasses and jars. Try to stay consistent with the style and color of the props you buy. When taking food photos it is always nice to have different props to choose from. There is nothing more boring than always using the same plate and same set of silverware on every photo you take! 

I have probably up to 30 different plates, around 20 glasses, more little tea spoons than I can count and a couple different marble platters. This gives me a good choice to always arrange my food picture in a different style. Here are some of the spoons that I have ordered online:

Basic Food Blogging Equipment-2

Kitchen Towels and Background Fabrics

A range of different colored kitchen towels can’t be missed in your food photography equipment! Placing some kind of fabric on the area you are shooting makes it look smoother and blends together with the dish and the background. I like using kitchen towels for that. In the background I usually put a very smooth, silky white fabric to make the background blur out. 

Background fabrics for food photography

Food Blogging Equipment – Backdrops 

Having a nice surface to place your dish upon is very important when it comes to successful food blogging. That is why I bought varies backgrounds for my photos. I recommend to get a darker and a lighter one. Marble and wood work really well for food pictures. 

A great food photography tip is to go into your local hardware store and ask them for floor samples. These usually come in different awesome wood optics and I always ask them if I can take some samples home. Like this I have free background surfaces for my photos in different styles! 

Here are a couple links to some background papers that I have bought on Amazon, which are very practical because you can roll them up and take with you when traveling: 

Basic Food Blogging Equipment Backdrop paper

Decoration items

I believe that you can make the most boring chia pudding look incredible with the art of food styling. In order to be able to make your creations look unique I suggest you get some fun decoration items to add more layers of interest to your photo! Sprinkles, flowers or coconut flakes work great. I also bought some tiny little cookie cutters to decorate my dishes with. 

I recommend you also get seasonal decoration items to include in your food blogging equipment. For Easter I bought a couple of little Easter eggs, for Christmas I have golden stars and for Valentines Day heart postcards. 

Here are two deco items that I have ordered and like very much:

Basic Food Blogging Equipment-4

This post contains affiliate links. All products & services recommended in this post are ones that I’ve personally used for my blog.

Do you want to take your food photography to the next level?

Finally I wanted to leave you with some more great support material on your way to becoming the next great food blogger out there.  I have many more other articles on how to grow and develop your food blog! Make sure to have a look at my top ten food blogging tips for Instagram growth! There is also a YouTube video on it!

I also have my own food photography online course. It is a full fletched food blogging course that will teach you everything you need to know to kickstart your food blogging career! 

You can sign up to my food blogging email list where I am sharing free cheat sheets and amazing food blogging tips from time to time. Definitely don’t miss out on this great opportunity:

I hope you found this basic food blogging equipment blog post helpful and that you will be putting some things you learnt today into practice. Let me know in the comments if you still have questions! 

Course for food bloggers

xoxo,

 

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10 best food blog tips for Instagram growth (2020)

Dojo Coworking Space

Do you have a food blog and want to grow on Instagram? Well then this blogpost is perfect for you. In this blogpost I will share my best 10 food blogging tips with you here in order to help you kickstart your own food blog channel! 

I have been a food blogger for over 3 years now. Today I can proudly say that I am Austrias biggest fitness food blogger and am grateful enough to be able to inspire thousands of people every day with my healthy recipes and active lifestyle. 
Since the beginning of this year I am doing it full time, having made my hobby into my dream job! Now in this blogpost I would like to share my knowledge with you to become a top food blogger as well! 

How to start a food blog successfully?

Below I will show you 10 hands on tips for stepping up your food blog game! Because of that, I will also link you products that I am personally using at home. 

Please note that some of the links below are affiliate links and at no additional cost to you, I may earn a commission. Know that I only recommend products, tools, services and learning resources I’ve personally used and believe are genuinely helpful. This is not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can’t afford or that you’re not yet ready to implement. The products are simply the ones I use at home and where I thought you might find the direct Amazon link helpful as well 🙂 

Food Blogging Top Tips for Instagram Growth

1. Find the right light

Taking a good picture will greatly depend on the light situation in the room. Hence, make sure to find a spot where you get good lighting. My tips: shoot with natural light, avoid straight sunlight and use a reflector. 

  • Natural light: I like to shoot at daytime. You get the worst photos when trying to shoot at night with your kitchen lights on. Oh and by the way – never use a flash for your photos. That is just straight up going to kill the photo! I usually place my food right next to a big window, so I get good light from one side. The best time to shoot when you have a slightly cloudy sky. This gives you nice diffuse light. 
  • Avoid sunlight: When you try to shoot under direct sunlight you will get a lot of very hard shadows in your photos. Also, the colors will come out in a very different way. When its sunny and you must shoot a photo I can recommend getting a diffuser. You can put that in front of your dish to shield it from the sunlight and get nice diffuse light. 
  • Use a reflector: I usually put a reflector on the other side of my dish, so light gets reflected back onto the dish. You can get a really cheap reflector on Amazon. This is the one I use daily at home. It really makes a huge difference, since you will get a brighter photo with less shadows! 

2. Find the right angle when shooting

What I learnt is that not every dish can be shot from the same angle. If you are shooting a nice smoothie bowl you most probably want to shoot it straight on and not from the side because you would loose a lot of that nice decoration on the bowl. 
However when taking a photo of a pancake tower you definitely want to shoot that from the side to see the stacked up pancakes. Therefore, don’t be shy to move around with your camera and try out different angles. 

3. Get social

How to become a food blogger on Instagram? Very simple – start by engaging with a ton of other people in your niche! After all Instagram is a social platform. When I started I spent hours commenting and liking other peoples posts. Giving is living! If you give a lot you will soon notice that you will get a lot of engagement back. 

But don’t just write mundane sentences like „nice pic“ or „looks awesome“. Thats so unpersonal. Read the captions and actually say something meaningful. Start real conversations. Moreover, make sure to watch and reply peoples Instastories. This is a great way to really get to know the people behind the accounts. 

4. DSLR cameras making top food bloggers 

What do top food bloggers have in common? They all shoot with a DSLR camera. You won’t hardly find a food blogger who doesn’t use a professional camera for their food photography. It simply makes a big difference. Phones can take really good pictures and are very practical for on the go. However, a DSLR camera simply differentiates the hobby bloggers from the professional ones. 

I personally use a Nikon D7500. In my opinion, it is a great camera also for beginners. Regarding lenses I can recommend using either a 35mm. 1.8 (thats the one I am using at the moment) or a 50mm 1.8. With these lenses you get a beautiful depth effect and can shoot pretty close to your image. 

5. Join a party 

If you are already highly engaged in the foodie niche you might have seen other food bloggers throwing a party and inviting everyone to join with a dish. Usually these parties have some kind of theme. I recently had an autumfoodparty and in the summer a summer closing party. Some people throw parties when they hit 10k, 20k, or something similar to celebrate the occasion.  You might wonder now why people do this. It is actually a huge advantage for the people throwing the party and those participating as both parties will grow their reach and get more exposure. 
When you enter the party you have to tag the person in the caption and the photo, like this your followers might become aware of the account and go follow. On the other hand if the big host account will feature your post, usually in stories and the winners on the feed, you will get a lot of exposure back. It is also a great way to start building a relationship with the bigger food influencers out there. 

6. Build a network

When starting out it is important to build your own network of people who will be supporting you on Instagram. These are going to be your loyal followers who will comment and like all your posts. This is what will determine also your engagement rate. Because of this make sure to find likeminded people that you can connect with. I suggest you find other food bloggers in the same niche who have about the same following size as you do in the beginning. Like this it will become easier to start a conversation and build a relationship. Once you have a good network you can start asking your other foodie friends for shoutouts on their stories. Mutual IG story shoutouts are a great way to grow and get more exposure for your account. 

7. Tag curation pages

When you post your content make sure to tag it correctly. There are hundreds of great curation pages out there that are looking for viral content daily to post on their galleries. Those pages can take your photo and repost it on their account, often reaching ten thousands of people giving you an incredible amount of exposure. If you manage to get reposted on a consistent basis by many big accounts I guarantee your account will grow immensely. 
What I like to do is to write those curation pages a personal message and asking them directly if they would be interested in sharing my piece of content. They are always looking for new talent and you might be the next big star on their profile <3 

8. Consistent posting schedule

Moving on to the next tip. Have a consistent posting schedule. I believe it is important to stick to a clear schedule regarding how many times a week you are posting. Like this your followers will know when and how often to expect your content. Don’t post nothing for a week and then throw out three pics in a row. This will seem super confusing to anyone following you. If you can’t manage to post every day then try to commit to every other day or at least four times a week. 

9. Food Styling

Next, lets talk about food styling. This is something I have neglected for the longest time. It is so powerful though! Because of this simple trick I was able to improve my food pics by a lot. Things like little flowers, tiny cookies, sprinkles, fruit and nicely cut veggies can make or break your dish. The most boring chia pudding can look absolutely fascinating with the right kind of decoration. A basic trick I use for so many of my dishes is cutting out little stars or hearts from bananas and place them on the bowl, cake or parfait. Makes it look so much better instantly. I actually have a separate blog post about this whole topic here
Therefore, I recommend you get yourself a couple of cute little cookie cutters and learn the art of decorating your dishes! These are the ones I use a lot for my recipes. 

10. Photo Setup  

Last but not least let’s look at food props. Back in the days I used to place my dish on a simple blanked on the floor. Looking back now this makes my laugh so hard. When wanting to take great food pics your photo setup is super important. In addition, you will want to make sure to have a nice background you can place your dish on. Something I can recommend is going to the local hardware store and asking them for samples of marble or wooden floor. I got all my backdrops for free just by asking them for a sample to take home. Worked really well! Furthermore, I can recommend using a nice loose fabric that you can put in the background to blur out your photo smoothly. 
Besides that you should acquire a nice collection of glasses, jars, spoons and plates to switch up your food photos. 

Bonus tip

Finally, I have an extra food blog tip for you. Nowadays it has gotten quite difficult with the new algorithm to grow a solid following. Building a strong audience is part of becoming a successful influencer. There is actually a very powerful organic growth tool for Instagram called Kicksta. The tool doesn’t spam, bring you fake followers or is a bot – it simply brings you pure organic growth through a highly developed artificial intelligence technology. You provide the tool with a couple accounts that have followers you would like to attract and then the tool will like a couple of photos of the followers from those target accounts under your name helping you to boost organic growth. Gaining followers on Instagram can be a time-consuming and tedious process and Kicksta makes this so much easier. Check it out now!

Food blogging online course

If you are really serious about your food blog and want to take it to the next level, I can really recommend my food blogging success online course. 

You can check it out here

Food Blogging Course

Do you want to have your first company cooperations? Want to start making money with your food blog? Or even want to become a full time food blogger?

This course will teach you all of it. I have been through the process and want to give all my knowledge to you now. This course is an extremely valuable source of information. Basically I put everything I’ve learnt in the past year about food blogging and how I made it into my full time job into this online course.

The course is structured into 6 chapters. After the introduction you will find the food blogging chapter, where you will learn how to find your vibe and voice, develop great content and a content policy, learn how to set up a blog and I will also be touching on legal requirements.

The third chapter is dedicated to food photography, where I will share my camera equipment with you, tips on how to prop and style your food, how to find the right light, how to edit your pics with and without photoshop and some more tricks along the way.

The next chapter is dedicated to Instagram growth. You will learn how to make use of the Instagram algorithm and make the features of the app work for you. Learn how to get reposts and post content the right way, join the right parties and create your own Insta highlights.

Before the final send off I dedicated a whole chapter to the topic of monetization. I’ll be sharing with you how to find your pricing rates and put together your media kit with great examples. We will talk about how to reach out to companies, negotiate prices and the important topic of disclosing a partnership.

You will see this is a well rounded course giving you all the insights you need. Head over to the course now

More resources

Here is also a short video summarizing this topic for you:

Are you interested in more tips on becoming a food blogger? Head over to my YouTube to watch videos on how to make money as a food blogger and how I got started a couple years ago. Finally, you can also check out my blog post on the art of food styling, which might be helpful for you as well!

xoxo,

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