5 tips for bloggers – beginner guide on how to increase blog traffic

tips for bloggers

In this blog post I am sharing my 5 most valuable tips for bloggers that are just starting out. If you are a beginner looking to grow your blog traffic then you found the right article.  The advice I am giving you in the blog post is priceless and has helped me grow my monthly impressions continuously.

1. Do keyword research before you write a blogpost

A big mistake I made for a very long time when I started out with blogging was not researching keywords before I wrote my blog posts. I would think of a recipe, cook it, shoot it and write a blog post about it using a random keyword that came to my mind. No wonder I didn’t get any blog traffic in the beginning. My blog traffic exponentially grew once I started to do proper keyword research before shooting the actual recipe. It saved me so much work as well. Now I only shoot recipes that I know will rank and are searched for on Google. Guys – this tip is a game changer for your blogging statistics.
Some tools I can recommend for keyword research are:

Simply plug your keyword in and find out if you are going to be able to rank for it. If you are just starting out and have a small blog I would recommend you try to go for keywords of about 700-1900 searches per month. These are not too competitive and you will be able to rank on the first page faster.

2. Have a content calendar

Every first of the month I sit down and plan the content for the new month. I do this by printing out a calendar that shows me exactly the days and dates. For example I dedicate every Thursday for uploading a new blog post. Every Tuesday and Wednesday I schedule my content creation days in the mornings. That is when I record Youtube videos, Tiktoks, shoot food pics and do photoshoots.

tips for bloggers beginner guide

I also add to the calendar special promotion events that I want to do for my followers like for example last weekend I did an Instagram live cooking class or next week I am planning a fitness shoutout day. Doing this really helps me to spread out my content and stay consistent with my postings across all platforms. It also helps me to not forget about new, exciting I ideas I have for my followers and put them into action.

tips for bloggers

3. Website loading speed

Google likes fast websites. So make sure your page is loading fast. How do you do this?
By optimizing your content for it. In the beginning I exported my Lightroom file in the best quality possible to make sure they are perfect for my blog. One image often had over 20MB in size – which is a humongous file size! After some time I checked my website speed online and was flabbergasted by how slow my page was loading. Now looking back I know why. My images were too big. When you upload images make sure to keep them under 150kb. This means when you export images you need to reduce them in size. These are my specifications I use for my blog images when I export them from Lightroom:

Export for blog in Lightroom

4. Link to Pinterest

Starting to use Pinterest resulted in much more traffic on my blog. Now I am always pinning the photos on my blog posts to my Pinterest account. Each individual photo is linked to my blog. So if someone is looking for a healthy low carb breakfast, finds my photo and clicks on it that person lands directly on my blog. For example last month I got 113,809 impressions on my blog just from people who found my pins on Pinterest.
Also make sure to shoot your recipes vertically and not horizontally. Pinterest doesn’t like horizontal photos. 

Blogging tips

Regarding tips for bloggers I can recommend Tailwind to schedule your pins. It makes it so much easier and takes a lot of work off your hands since it is pinning automatically for you. I sit down one hour every week to plan my pins on Tailwind and then I’m good to go for an entire week.

5. Optimize text for SEO

Make sure the text you write for your blog post is optimized for search engines. Define a keyword and use that keyword throughout your paragraphs. Use variations of that keyword to enhance chances of getting found on Google. I find related keywords by typing my main search term into google and then checking out “searches related to keyword” section at the bottom of the first page. You also find a “people ask” section there. I try to incorporate answers to these questions in my blog postings.

finding related keywords on google

Don’t use complex word structures or long sentences. Use paragraphs to make it easier to read the text and define a meta description.

My recommendation: If you are using WordPress install the free YOAST Plug-in. It will give you useful tips of how to optimize and improve your text.

More resources

If you want you can watch my YouTube video about this topic as well: 

Here are some other helpful blogging articles I have written in the past: 

I also have a food blogging success online course in case you are a passionate foodie wanting to kickstart your food blogging career: 

Course for food bloggers

And last but not least you can sign up for my blogging bootcamp where I summarize my best blogging content for you in an email series: 

I really hope you found these tips for bloggers helpful! 

xoxo,

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Basic Food Blogging Equipment – what you need as a food blogger

Food Blogging Equipment

In today’s blog post I want to give you an overview over the basic food blogging equipment you need in order to start out as a food blogger. 

At first, beginning a food blog can be quite a big and daunting task at first. You have this big vision of taking awesome food pics and sharing your wonderful recipes? However, you are unsure of the equipment you need? Then look no further! In this blog post I have summarized all the basic things you need in order to start taking amazing pictures of your recipes. Food photography hacks included! 

We will look at topics like camera equipment, props, kitchenware and decoration items. I will only mention the essential food blogging equipment. Everything you need in order to start out. Nothing super fancy or advanced – just the basics to get you startet. 

How to photograph for your food blog

First things first. Let’s talk about camera equipment. When you are just starting out you might want to take photos with your camera. That is okay for the beginning. Most phone cameras have a „depth of field“ or „portrait“ mode already. Try using these as it will make the background blurry, which will look more professional. 

However, if you want to become serious about your food photography you should consider switching to a DSLR camera. It made all the difference for me and was a real game changer! For over three years I have been shooting with Nikon already and can highly recommend their cameras. Currently I am working with the Nikon D7500 which is a great camera also for beginners. Regarding the lens I am using a 35mm 1.8 lens. I like this lens because you can be pretty close to your dish and get a very nice blurry background. 

Here are some food photography tips for beginners: 

  • Shoot with natural, diffuse light
  • Using a flash for food photography is something I would not recommend as it distorts the colors in the picture.
  • Shoot on automatic mode until you become comfortable trying the manual mode
  • Use a portrait lens to get a nice bouquet effect
  • Invest in a reflector and tripod – this is the reflector and tripod that I am using

Food Blogging Camera equipment

Food Blogging Props

You will want to acquire a little selection of different kitchenware. Buy some nice plates, bowls, platters, forks, knifes, glasses and jars. Try to stay consistent with the style and color of the props you buy. When taking food photos it is always nice to have different props to choose from. There is nothing more boring than always using the same plate and same set of silverware on every photo you take! 

I have probably up to 30 different plates, around 20 glasses, more little tea spoons than I can count and a couple different marble platters. This gives me a good choice to always arrange my food picture in a different style. Here are some of the spoons that I have ordered online:

Basic Food Blogging Equipment-2

Kitchen Towels and Background Fabrics

A range of different colored kitchen towels can’t be missed in your food photography equipment! Placing some kind of fabric on the area you are shooting makes it look smoother and blends together with the dish and the background. I like using kitchen towels for that. In the background I usually put a very smooth, silky white fabric to make the background blur out. 

Background fabrics for food photography

Food Blogging Equipment – Backdrops 

Having a nice surface to place your dish upon is very important when it comes to successful food blogging. That is why I bought varies backgrounds for my photos. I recommend to get a darker and a lighter one. Marble and wood work really well for food pictures. 

A great food photography tip is to go into your local hardware store and ask them for floor samples. These usually come in different awesome wood optics and I always ask them if I can take some samples home. Like this I have free background surfaces for my photos in different styles! 

Here are a couple links to some background papers that I have bought on Amazon, which are very practical because you can roll them up and take with you when traveling: 

Basic Food Blogging Equipment Backdrop paper

Decoration items

I believe that you can make the most boring chia pudding look incredible with the art of food styling. In order to be able to make your creations look unique I suggest you get some fun decoration items to add more layers of interest to your photo! Sprinkles, flowers or coconut flakes work great. I also bought some tiny little cookie cutters to decorate my dishes with. 

I recommend you also get seasonal decoration items to include in your food blogging equipment. For Easter I bought a couple of little Easter eggs, for Christmas I have golden stars and for Valentines Day heart postcards. 

Here are two deco items that I have ordered and like very much:

Basic Food Blogging Equipment-4

This post contains affiliate links. All products & services recommended in this post are ones that I’ve personally used for my blog.

Do you want to take your food photography to the next level?

Finally I wanted to leave you with some more great support material on your way to becoming the next great food blogger out there.  I have many more other articles on how to grow and develop your food blog! Make sure to have a look at my top ten food blogging tips for Instagram growth! There is also a YouTube video on it!

I also have my own food photography online course. It is a full fletched food blogging course that will teach you everything you need to know to kickstart your food blogging career! 

You can sign up to my food blogging email list where I am sharing free cheat sheets and amazing food blogging tips from time to time. Definitely don’t miss out on this great opportunity:

I hope you found this basic food blogging equipment blog post helpful and that you will be putting some things you learnt today into practice. Let me know in the comments if you still have questions! 

Course for food bloggers

xoxo,

 

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